Privacy isn't a checkbox for a practice.
Websites for practices where the intake form is the front door and the privacy posture is the handshake.
A practice website does three jobs at once: it has to feel safe to a nervous first-time visitor, it has to book them from a phone in under a minute, and it has to handle their information the way the law and their trust require. Most practice sites quietly fail the third one. We build and manage sites for therapists, dentists, and medical practices so all three hold at the same time, and keep holding after launch.
Nine ways a practice website loses the patient, or the practice.
These are the concerns we hear most, and the ones the research backs up. Each one is a page, a post, or a fix waiting to happen.
I didnโt know the Facebook pixel was on there
A marketing vendor or a plugin installed it years ago, and it fires on the appointment page, the symptom pages, and the portal login, sending what people clicked to an ad network. Regulators treat that as a disclosure on any page where a patient enters health information, and the plaintiffsโ bar runs the same theory through state wiretap law. The defense bill lands on a solo practice even when the claim is weak.
Our contact form goes straight to my Gmail
The โhow can we help?โ field collects diagnoses, medications, and crisis details, then emails them in plain text to an inbox with no agreement covering it. The builder platforms wonโt sign one for their forms. Practitioners find out when a colleague mentions it, or when something leaks.
A lawyer sent us a letter about the website
Unlabeled form fields, images without alt text, a booking widget a screen reader canโt get out of. Federal web-accessibility suits passed three thousand last year, and dental practices are named in them. Small practices settle because defending costs more than the demand, then pay again to fix it.
We take Medicare, so thereโs a deadline now
Practices that receive federal health funding have to bring patient-facing web content to WCAG 2.1 AA: May 2027 for fifteen or more employees, May 2028 under that. Most small practices havenโt heard of it, and some vendors are still quoting the old date. Itโs the same work as the demand-letter fix, so it only needs doing once.
Psychology Today used to send me clients. It stopped.
The listing still costs thirty dollars a month, but the local results are now hundreds of profiles deep with venture-funded platforms and out-of-state clinicians. Therapists with decades of practice report zero inquiries in two years. The website is the only asset a practice controls, and most were built as brochures that assumed the directory would do the finding.
Patients check our reviews before they trust the referral
A physician refers a patient; the patient Googles you first. Most read reviews after a referral, and most wonโt see a provider rated under four stars. The website is where the review signal gets confirmed or contradicted, and the loss is invisible because the referral still shows as โsentโ in the referrerโs log.
The site says โbook online,โ but nobody can
The button leads to a form that emails the front desk, who call back in two business days, or to a scheduler that doesnโt match the EHR. Phone is still what most patients prefer, and a large share of peak calls go unanswered. A missed call plus a dead-end form is a lost new patient. Most donโt try twice.
The marketing company owns our domain
Vendors register the practiceโs domain under their own account, lease it back monthly, host on a proprietary platform, and write contracts that forbid recreating the design elsewhere. The practice finds out it owns nothing on the day it tries to leave. A forced rebuild under duress, lost search history, sometimes a dark site mid-dispute.
Patients ask ChatGPT who to see, and weโre not in the answer
AI assistants are becoming a referral channel in health, and they recommend practices that are findable and unambiguous on the open web, not profiles behind a directory paywall. Thin sites, inconsistent listings, and no structured data mean the practice is absent from the answer.
SecurePod Care
Your webmaster, so the booking flow, the forms, and the plugins behind them are tested before updates reach patients. Someone notices the broken intake form before Monday's front desk does.
SecurePod CareSee the planPodShield
Consent handled correctly for health data, policies kept current with the law, accessibility audited on a schedule with every fix recorded. For a practice, the record is what answers the question when it comes.
PodShieldSee the planRebuilds that start with how a patient actually arrives: scared, on a phone, at night. Warm, plain pages, a booking path that works in one thumb, and copy a clinician would sign off on.
See the build packagesFrom 3200WEBSITE
Marketing firms change. Platforms change. The website shouldnโt have to change with them. We own the website layer and plug into everything around it.
What we solved for them we can solve for you too.
I couldnโt be happier with my experience working with Chris and his team. From start to finish, he made the entire process seamless. He listened to what I wanted, offered great ideas along the way, and created a website that perfectly captures who I am and what I do as a sleep psychologist looking to further diversify my business. His attention to detail, creativity, and responsiveness were outstanding. Heโs clearly very passionate about what he does. Highly recommend!
Board-Certified Sleep Psychologist & Author
“Chris and his team exhibit true professionalism and are always timely and communicative. What sets them apart is their genuine investment in their clients’ success. This is a refreshing change from companies that foster dependency and hoard information.”
Founder/CEO
Eye in Me
Elevating Black Minds through Mental Health
“Chris’ technical capabilities are deep and I can fully rely on him and his team to do great things. His emotional intelligence, ability to really “get” me and the folks I want to reach have made working with him over the last decade a great experience for me.”
Psychologist โข Neuropsychologist
Psychotherapy, Washington D.C.
โWeโre a small practice. HIPAAโs website rules are for hospitals.โ
The guidance applies to every covered entity. The review-response fines, ten to fifty thousand dollars each, all landed on small dental practices.
โOur website vendorโs HIPAA add-on makes the whole site compliant.โ
The add-on covers one form and one mailbox. Hosting, analytics, embedded video, chat, and scheduling each need their own agreement, or must never touch patient information.
โAn accessibility widget protects us from ADA suits.โ
Overlays now show up in the complaints as the barrier. The FTC fined one overlay vendor a million dollars. Courts measure the real code against WCAG, not the badge.
โPatients book online now, so the phone matters less.โ
Most patients still prefer to call, and a third of practices say more than a tenth of peak calls go unanswered. The websiteโs job is to catch what the phone drops, not replace it.
โReplying to a bad review with the facts is fair game.โ
Not if the facts are the patientโs. Regulators have fined practices for answering a one-star review with appointment and insurance details, even when the patient posted first under a pseudonym.
Questions Health & Therapy clients ask first.
Do you work with my booking or EHR platform?
Yes. SimplePractice, Dentrix, TherapyNotes, and the rest stay where they are. The site carries the booking path and hands off cleanly; we donโt replace the platform.
Can you make our intake forms compliant?
We audit every form on the site, route anything that collects health detail through an encrypted, agreement-covered path, and remove the ones that shouldnโt exist. Your privacy officer still signs off; we make that easy.
Do you audit accessibility?
On a schedule, against WCAG 2.1 AA, with real fixes in the code and a dated statement on the site. No overlay widgets.
What does it cost to have you manage a practice site?
SecurePod Care runs from $379 a month with hosting included. PodShield Privacy from $299 a year. Rebuilds start at $3,200. The free audit tells you which you need first.
Will you name our practice on your site?
Only with your permission, and only once youโve approved the case study. Many practices prefer not to be listed, and thatโs fine.
Find out what your site is doing with patient information.
Our free audit tells you what AI thinks your site is about, and provides actionable steps to improve it.
