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Narrative & conversion
Why visitors leave and what makes them stay: positioning, navigation, visuals, and funnels that turn the right people into calls.
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6 articles in Narrative & conversion
Narrative & conversion
Your website has one job and it’s not what you think.
Your website isn’t supposed to close the deal — it’s supposed to make the right person feel understood enough to say, “Okay, fine… let’s talk.”
Chris Foley · Jan 7, 2026 · 7 min readNarrative & conversion
Visual Is Vital: Why Modern Marketing Wins by Showing, Not Telling.
Modern buyers don’t trust what they can’t see. When you show your offer from multiple angles, you’re not repeating yourself — you’re stacking familiarity until it becomes trust.
Chris Foley · Dec 16, 2025 · 6 min readNarrative & conversion
Navigation Is the New Landing Page: Your Website’s Menu Has to Sell, Guide, and Actually Give a Damn.
Most websites treat navigation like a directory when it should function like a silent salesperson guiding visitors where they actually need to go. The thing is, your visitor doesn’t KNOW…
Chris Foley · Dec 2, 2025 · 8 min readNarrative & conversion
Funnels Aren’t Dead. They Just Grew Up.
The old funnel game is dead. You can’t go from “Hi, I exist” to “Give me five grand” in one click anymore. The new funnel isn’t a sales trap — it’s a conversation that earns the next yes…
Chris Foley · Nov 14, 2025 · 5 min readNarrative & conversion
Chris Foley’s Design & Messaging Tenets: Clarity, Rhythm, and Real-World Communication.
Design isn’t art direction; it’s architecture for persuasion. Clear beats clever, rhythm beats clutter, and authenticity beats polish. Build for the scroll, not the award.
Chris Foley · Oct 21, 2025 · 5 min readNarrative & conversion
Positioning & Audience: Speak to the Right People at the Right Moment.
Positioning is about being aligned. Know who you are, who it’s for, and where they are in their buying cycle. When your language, offers, and tone match that moment, everything — from cli…
Chris Foley · Oct 17, 2025 · 6 min read11
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